CAIRS SHOES is a footwear business founded by LaShonn Edmunds, a patient with lymphedema, aiming to provide comfortable and fashionable shoes for men and women with various foot ailments. Our focus is on quality materials and craftsmanship, with a wide range of stylish and durable footwear options. Our shoes are F.A.C.T (Fashionable, Adjustable, Comfortable, and TruStretchable), featuring TruStretch vegan leather that expands in width and height, Fancy Lady 'No Tie' Shoelaces, Removable and Reversible tongues for custom compression and comfort, Removable FlatSocks, and Removable and Reversible Crown-Sway Tongues. In addition to selling shoes, we aim to provide custom compression and comfort for women with foot issues such as pregnancy, diabetes, bunions, cancer, heart disease, and obesity. We also aim to educate people about lymphedema and foot care, promoting a healthy and happy lifestyle. Our target audience is women between the ages of 20 and 70 who value both fashion and comfort. We operate online, in healthcare provider locations, and retail stores, with marketing efforts focused on reaching out to this specific group of women. Marketing strategies include social media, email campaigns, trade shows, TV commercials, and print media.